Chameleon Coffee

The idea was to incorporate the look and feel inspired by the signage, murals, and artisan spirit of Austin into a mosaic-patterned chameleon, printed using vacuum-metallized ink for an almost holographic appearance. The metallized ink is a first for the cold-brew and coffee category, as are the vibrant colors and sparkle of the labels. 

Brand Redesign
Nestlé USA Design Studio & Helm’s Workshop

Role(s)
Creative Director
Strategy
Design