Lean Cusine

Lean Cuisine has been helping consumers eat mindfully since 1981–with calories and satisfying flavor in mind. Over the past 15 years, Lean Cuisine had been redesigned 5 times, constantly searching for its footing as an iconic brand, yet nothing seemed to fit nor truly resonate with its evolving audience of Lean Lovers. We needed to reimagine the brand, regain relevance and engage consumers' senses and sensibilities.