Rallies

The challenge; develop a new-world snack in the refrigerated products category to compete with products like Perfect Bar. We needed a brand that was approachable enough for the mainstream consumer, but still felt like it was special enough to support that afternoon slump.

With Rallies, we wanted to create a brand that felt like both a healthy treat and something delectably consumable. Rallies is a pop-able bite rather than a large format bar, which gave us room to play.