Sweet Earth

Born in the heartlands of California in 2011, Sweet Earth's range of plant-based frozen burritos, bowls, pizzas and plant-based meats. The new design was created to directly reflect the company’s foundational ambition: to make food that's fulfilling in every sense of the word — delicious, satisfying and mindfully-made. The design intention is to appeal to our “enlightened” consumers so we reshaped the full consumer journey, from the digital experience to most consumers’ first impression of a brand: packaging.